In March 2017, a multi-year strategy for DOT was decided. Read the strategy (in Danish)

The strategy contains five strategic benchmarks that comprise DOT’s focus areas up to 2020. These strategic benchmarks must support the goal of making it easier to be a passenger on public transport.

The strategy's benchmarks are:

  • Simpler product offering and fewer sales channels
  • Good transfer and connection options
  • Effective and relevant traffic information
  • Uniform communication and marketing, and
  • Efficient operation that gives customers confidence and consolidates DOT.

Overall, this means that DOT must make it easy for passengers to select and purchase the best ticket; that DOT must ensure coordination of traffic flow across bus, train and metro routes so that unnecessary waiting time is minimised; and that passengers must receive specific, useful and relevant traffic information across modes of transport. DOT must also ensure that public transport is simple and easily accessible.

The idea of cross-company cooperation is not new in public transport, and there has long been an independent coordination forum, the purpose of which has also been to ensure good cross-cutting solutions. However, with the strategy for DOT, the transport companies take the coordination and cooperation one step further, bringing together the responsibility across focus areas in one place and with one overall strategy. The value of this joint effort in DOT will exceed what the companies can provide individually. For the sake of good order, it should be noted that the targets set out in the strategy are indicative in that they express an ambition for what can be accomplished through the cooperation. These set targets do not reflect the actual expectations for their achievement.

The DOT strategy constitutes a common frame of reference for the cross-company cooperation, and is an important binding step in the cooperation between DSB, Movia, and The Copenhagen Metro for the benefit of passengers using public transport.